Marketing Law

Date: 2024

ISBN: 978-1-9256310-9-8

Format: A4, 2-page, Laminated Card

Description

The aim of this Student Guide Card is to provide students with an outline of basic concepts and key principles of the marketing law. In particular, the topics discussed in this title include: (i) what is marketing law?; (ii) the basic functions of marketing; (iii) the marketing mix; (iv) what is a compliance program?; (v) what is passing off?; (vi) elements of passing off; (vii) types of passing off; (viii) remedies available for passing off; (ix) product packaging and labeling; (x) product safety standards; (xi) product information standards; (xii) manufacturer’s liability; (xiii) misleading conduct; (xiv) unsafe goods; (xv) poisons and drugs; (xvi) advertising; (xvii) product liability; (xviii) liability under laws of contract and negligence; (xix) consumer guarantees; (xx) consumer guarantee remedies; (xxi) goods with safety defects; (xxii) defences for defective goods action; (xxiii) unfair selling techniques; (xxiv) misleading gift promotions; (xxv) bait advertising; (xxvi) misleading sales talk; (xvii) referral selling; (xviii) pyramid selling; (xix) inertia selling; (xx) lay-by selling; (xxi) harassment and coercion; (xxii) unconscionable conduct; and (xxiii) unfair contract terms.